Hello! My name is Justin.
I have over 10 years of digital content production experience.
I have learned that relationship building occurs with not just actions or words, but emotions. In other words, I like to make others feel something. There is no better satisfaction of mine than hearing when someone feels alleviated. My career started in web development and, along the way, has been injected with the chance to express creative messaging via digital content production.
I desire a career within the sports media industry as a designer and video editor because it has always been my passion. I am currently enrolled at Rutgers University's Master of Communication and Media program, specializing in Digital Media Production. This foundation has shaped the way I view a healthy work/life balance. If I take a shower on a Saturday and think of something that can help innovate my day-job or sports consumption activities -- I get excited.
Social media has become a tool to express my passions. Feel free to view them in addition to my projects. Adaptability is a trait that has allowed me to persevere even after how much our world has changed in the last decade. We are all connected in many ways within the digital sphere. Initiatives can change at any moment, and one can be pulled in many different directions within one moment. The challenges of today are met with the optimism of opportunities in the future.​
Justin Groc
Digital Media Editor & Producer
Email:
Location:
Hoboken, NJ
"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
- Maya Angelou
EXPERIENCE
Jan 2021 - Present
Manager of Email Operations
Remote-based
Penske Media Corporation
I establish campaign planning and execution for Billboard, Deadline, Footwear News, Rolling Stone, Sportico, The Hollywood Reporter, Variety, and WWD brands. In addition, I have Interfaced with FX, HBO, Hulu, and Netflix for sponsored campaign executions for revenue growth. Acting as a technical liaison, I administer content accessibility within WordPress and ExactTarget for our editors & marketing managers across 29 brands.
Jan 2020 - Dec 2020
Email Developer
New York, NY
Newark, NJ
Rauxa
The project was based at Audible's headquarters in Newark, NJ. As a developer, I integrated 43 background + font styles, and 36 background gradients which resulted in 142,506+ combinations reflecting Audible’s refreshed design systems. I also programmed 30 email shell templates and components utilizing fluid media queries for consistent desktop + mobile rendering. Content implementation processes were streamlined within Amazon's proprietary content management system, Sonar, to personalize templates based on 10+ in-house APIs. Finally, I created and maintained consistent developmental processes with standardized Wiki documentation for the marketing operations team.
Jun 2018 - Dec 2019
Freelance
Graphic Designer
Remote-based
Example projects:
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Redesigned a logo for printing and digital asset for a school team with typography related to steel for “Flames” (team name).
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Designed a Caduceus logo for a professional hospital graded thermometer; displayed in email signatures in addition to being printed on products.
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Conceptualized poster for an Upwork employee with site's design scheme as blue represents verified-users and expressed traits.
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Restructured emails and social media assets for Ratehouse Mortgage Company, an NJ company, and customized for four agents.
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Illustrated a mother bear, cub, and infinity logo where pearls finalizing a link enhancing a mother/child bond for a boutique.
Feb 2016 - May 2018
Digital Solutions Coordinator
New York, NY
WebMD
I project-managed content for consumer and medical professional email subscriptions targeting a 15+ million audience. Additionally managed was the creative and messaging for campaign initiatives to meet service level agreements for 30+ medical specialties. I owned the tracking and analysis of campaign deployments to ensure KPIs met goals within audience segmentations. I became a pointman for editorial, marketing, client, and audience management-needs for acquisition, retention, and revenue products. Analysis of user engagement via A/B testing for audience recommendations was provided regarding future products across four medical professions.
Aug 2011 - Dec 2015
Digital Content Developer
New York, NY
Acxiom
Collaborated internally and client-side to produce campaigns for clients such as Godiva, General Motors, AT&T, and Citibank. I integrated personalization for content specific to the individual user across four different clients. Implemented were third-party real-time and rich-media content to illustrate video email messaging across seven General Motors vehicle brands. Along the way, I remained abreast on platform support trends to raise awareness for newly-implemented media queries for mobile content rendering. Earned internal “Eagle Eye” award amongst peers for team contribution in volume and being error-free.
Jan 2011 - Mar 2011
Intern Graphic Designer
New York, NY
Clash Media
Assisted in the design of front-end client initiatives such as banners and advertisement blocks. Developed HTML emails and landing pages while maintaining server-side documents for peer-to-peer group work.
EDUCATION
Sep 2020 - Aug 2022
Rutgers University
Master of Communication & Media
Specialization: Digital Media Production
New Brunswick, NJ
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Wrote a script and recorded a promotional audio clip for an interview with WFAN’s Al Dukes.
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Storyboard illustrated an audio/video script and edited b-roll footage for a promotional video clip of P.S. Italy Retreats.
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Produced a corporate video of WarnerMedia; Interviewed an associate to promote COVID-19 protocols on Betty season two.
Sep 2007 - May 2011
Bachelor of Info. Technology & Informatics
Specialization: Web Design & Development
New Brunswick, NJ
Rutgers University
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Dean's List 2011
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Dean's List 2010
VOLUNTEER CONTENT CONTRIBUTION
SKILLS
HTML
CSS
Media Queries
JavaScript
Adobe Photoshop
Adobe Illustrator
Adobe Premiere Pro
Adobe Audition
TESTIMONIALS
"Justin took the design I had and developed it from there. Very professional logo with a unique edge that will provide me the brand identity I desired. Justin completed the work in half the time requested on an already tight timeline. When my manufacturer changed the logo requirements they provided me originally I reached out to Justin and he made those adjustments immediately at no extra charge. A true professional dedicated to customer satisfaction. Justin remained available for follow up questions as well. Hire him now before everyone else realizes how great he is and you can't get him!"
"I had specific changes that needed to be made based on his design. He was on top of things and made the changes right away and checked back to make sure the changes worked."
"He was extremely professional. Got right down to work and completed the job much faster than I expected. It came out great and he even helped me make changes and worked well with me every step of the way. This logo was for my school basketball team and they love it so much. If you are looking for someone professional and amazing at logo designs, you came to the right place!! Couldn't be more happy. Highly recommended!!"